A luxury brand beloved by the global elite, Goyard has always been a quiet but constant player in the world of designer handbags. Goyard is having its time in the limelight, as you have likely seen Goyard handbags on the arms of celebrities like Reese Witherspoon, Gwyneth Paltrow, and many other women of style. With an iconic recognizable pattern, quality construction, and understated elegance, Goyard is the must-have brand for those looking to impress.
Over Two Hundred Years of Quality
Founded as Maison Martin in 1792, Goyard is the oldest leather-working company that is still in business today. Pierre-François Martin began the house in Paris as a luggage maker and professional packer. From there, the brand quickly became a luggage staple of the French aristocracy and developed a wealthy clientele that included Her Royal Highness Marie-Caroline of Bourbon-Siciles and the Duchess of Berry.
Later on, former apprentice François Goyard took over the business and changed the name to Maison Goyard. Alongside his son Edmond, François Goyard created luggage and bags for the rich and famous across the world.
As modes of transportation changed and people needed easier to carry baggage, the brand began releasing lightweight handbags to meet the demands of customers. Today, the company has been featured at global expositions, has opened stores in Monte-Carlo, London, New York, and Paris, and has developed proprietary fabrics that have changed the luggage market forever.
Goyardine Fabric
Developed by Edmond Goyard in 1892, Goyardine proprietary fabric is still used in Goyard bag collections today. A custom blend of linen, cotton, and hemp, the fabric is durable, flexible, and lightweight. Treated with a waterproof coating, bags made of Goyardine fabric are perfect for travel as well as everyday use. These bags can withstand the elements, and with leather trimmings, each bag has a luxurious feel that balances an otherwise utilitarian construction.
With the development of this new fabric also came the development of Goyard’s iconic branding design. Each Goyardine handbag features the same dotted, interconnected “Y” pattern that was found on the first pieces released. Inspired by the Goyard family's history of logging in the French forests of Morvan and reflecting the central "Y" in the Goyard family name, the branding pattern is still a signature touch today. While each dot in the logo used to be hand-painted by Goyard artisans, today, the pattern is created through a quality-controlled mechanized process.
Customer Focused
Goyard prides itself on an unparalleled commitment to the customer experience. The brand rarely speaks to the media but consistently answers customer questions on its social media and communication pages. Each customer who made a purchase at Goyard in the 19th and 20th centuries is listed on index cards and kept in a filing cabinet at Goyard's Parisian headquarters. The open accounts of the former Duke and Duchess of Windsor, active from 1939 to 1986, and the late Karl Lagerfeld are among the many names that can be found in the records. This personal relationship between the client and the house is central to the identity of Goyard.
Although the Goyardine pattern is no longer hand-painted, customizations, such as adding initials to your bag, are still created by hand by experienced artisans. The company emphasizes its mission to meet customer needs today by offering bespoke pieces made to client specifications. Global A-listers are often spotted with custom Goyard handbags.
Goyard only sells in-store in order to maintain a reputation for exclusivity and exceptional customer-brand relationships. However, at The Purse Ladies, you can find a collection of vintage Goyard bags for resale. It's essential to only buy from resellers that authenticate designer bags for sale. At The Purse Ladies, every bag, purse, and accessory is authenticated as genuine by our team of luxury experts.
Celebrities Love Goyard
Goyard handbags can be seen in paparazzi photos, on red carpets, and at celebrity events. Why is it that celebrities love Goyard?
Goyard maintains an air of exclusivity unlike other popular luxury brands. As the brand does not sell its products online, getting your hands on a new Goyard purse can be difficult for some. You must travel to one of the brick-and-mortar stores to purchase a new Goyard bag. However, buying preloved Goyard bags resale is much easier through trusted reseller websites like The Purse Ladies.
Reflecting its roots, Goyard is still firmly rooted in the luxury luggage game. The brand is known for producing high-quality luggage, and celebrities love showing off designer baggage when they head to the airport.
Goyard is also a luxury brand well known for its practicality. In a "they're just like us" sort of way, celebrities need durable purses, totes, and luggage just like everyone else. Goyard tote bags are made to stand up to daily usage. A Goyard tote bag is the perfect companion on days out, shopping trips, and walks to the farmer's markets. The quality materials and craftsmanship ensure that you can trust your bag won't break under the weight of a dozen organic apples.
Beloved Designer Handbags
Goyard offers an extensive range of luxury pieces made from quality leather and their exclusive Goyardine fabric. Their brand has amassed a cult following of some of the world's most notable and influential people. There are certain styles, however, that are most beloved.
The Saint Louis Tote Bag
The most popular Goyard bag is the Saint Louis tote bag. Responsible for over half of the brand's revenue, this Goyardine tote bag is an icon in and of itself. The tote is available in three sizes and comes with a removable pouch in a matching pattern. This bag has space for everything, and the strength to hold up in any weather and during any activity. There is a reason this bag is one of the most popular tote bags on the luxury market, and it continues to do remarkably well on second-hand Goyard resale sites like The Purse Ladies.
The Anjou
Another tote from the fashion house, the Anjou, is incredibly similar to the Saint Louis but with a few key differences. Firstly, the bag is lined with leather rather than the staple Goyardine canvas. The bag can be treated as reversible, giving you two looks for the price of one. With four sizes on the market, this bag will certainly become part of your daily routine.
The Saigon
Beyond the well-known and well-loved totes bags, Goyard offers a wide selection of structured handbags, crossbody bags, and purses. One of their most notable designs is the Saigon bag. The perfect marriage of a tote and structured handbag, the Saigon is the ideal work bag. With a spacious interior with a Goyardine and calfskin construction, this bag features interior pockets and a leather front-closure flap to keep all of your belongings safe and secure. If you love the look of the Saigon but aren't looking for a large and roomy piece, the Saigon mini is an incredible handbag that will look great with any outfit.
Goyard also offers a wide range of small leather pouches, wallets, and cardholders. These accessories come in matching colors and patterns to accompany the famous tote bags. You can mix and match to fit in with your own personal style. These small pieces were released to help organize your spacious totes, but they can also serve as travel accessories or around-the-house organization.
Buying Goyard at The Purse Ladies
Like Goyard's brand mission to make customer service a priority, here at The Purse Ladies, we want to ensure you have the best second-hand luxury handbag shopping or selling experience. Whether you are looking for the perfect preloved Goyard tote or getting a pre-owned bag ready for the Goyard bag resale market, The Purse Ladies can help.
Buying Goyard second hand with The Purse Ladies can sometimes mean finding limited edition colors, patterns, and designs that are no longer available for purchase from the fashion house. Goyard has been known to put out limited edition tote bags with unique designs and colorways. These bags are only available in the Goyard stores for a short amount of time and many exclusive pieces end up on the Goyard bag resale market.
The Purse Ladies authenticates each and every Goyard piece that comes into our shop. Our team of experts uses a double verification process so you can be confident your piece is a genuine piece of Goyard fashion history and not a cheap knock-off.